![]() A great example of such a white paper is FreshBooks’ 6 Smart Ways To Future-Proof Your Business.Ī thought leadership white paper allows you to position an original concept within your market. This how-to white paper is ideal for lead generation at the top of your funnel, but your sales team can use it in conversations with prospects and customers at all stages as it positions you as the expert with the right experience. Is there a problem many people in your industry struggle with? If you know the solution to the problem, and it’s deeper and more complex than what you’d cover in a regular blog post, a problem-solving white paper is a perfect format to use. ![]() How-To / Problem-Solving White Paper Source If you’re a service provider, you can do what dotSource, a digital agency, did with their Selecting Marketing Automation Systems white paper: compare products for a problem you solve, which positions you as the ideal partner to hire.Ĥ. ![]() You can use this format to compare your product and its features with those of your competitors. This tactic makes them a powerful asset in the middle of the funnel, as this is when your potential buyer is comparing different types of options.Ī product comparison white paper targets readers who know the type of product they’re buying, but haven’t yet picked a vendor to buy from. These types of white papers aim to direct and simplify the reader’s process of researching and buying a solution for their problem. Nextiva’s VoIP considerations for small businesses white paper is a great example. Unlike technical white papers, which show how certain technology works, a business benefits white paper makes a business case for a certain product or technology. These white papers feature elements like diagrams, tables, screenshots, and flowcharts to help convey the most complex points.īusiness benefits white papers target a non-technical audience. Technical white papers are often part of content hubs like a tech documentation library or a security center. Oracle’s white paper on deploying an Exadata DB system is a good example of this. This white paper type usually focuses on a specific product or a technical process behind a solution. Technical White Paper SourceĪ technical white paper describes how technology solves a specific problem. Here are the types to consider when writing one of your own. White papers can take different forms and help you achieve a range of objectives. What is considered a white paper? There are plenty of examples for you to take inspiration from.
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